Jamie Gottlieb

DIGITAL MARKETING | CONTENT, COMMUNICATIONS AND BRAND

EDUCATION

University of Georgia, Honors Program
Public Relations A.B.J
Sociology Minor, New Media Certificate
GPA: 3.78/4

EXPERIENCE

Content Marketing Manager, Acquisition and Retention, Roadie
Aug 2017-Present, Atlanta, GA

  • Craft compelling on-brand content to drive user growth across paid channels. Decreased cost per acquisition by an average of 56% YoY
  • Manage content calendar across the editorial cycle, including copywriting, creativebrainstorming, ghost writing for executive leadership, measurement and reporting
  • Write SEO-rich and branded content for the Webby-nominated website to drive lead generation and engagement. Drove 182% YoY traffic growth for core conversion pages
  • Develop and manage a public relations strategy, including company announcements, talking points, press releases, and partnership launches (Walmart, Delta Air Lines, The Home Depot). Partnered with agency to secure 141 features in 2018 and 112 features to date in 2019
  • Partner with executive leadership to write investor materials, pitch decks, and conference presentation decks for the Chief Executive Officer
  • Plan and write nurture communications (email, SMS, push) to drive retention and in-app engagement from driver community

Social Media Manager, Roadie
June 2015 - August 2017, Atlanta, GA

  • Partnered with creative team to develop story-driven social graphics and video
  • Developed monthly reports to showcase growth and trends across Roadie social platforms (Facebook, Instagram, LinkedIn, Twitter)
  • Grew primary channels Facebook by an average of 20% YoY and LinkedIn by 22% YoY
  • Partnered with marketing stakeholders to craft brand tone and personality across various audience segments (driver, sender, small business and enterprise)

Social Media Intern, NBC News
June 2014 - Aug. 2014, New York, New York

  • Storyboarded and edited videos for msnbc and NowThis for on-air, online, and Instagram distribution
  • Analyzed data and manage an internal social networking platform, which provided the foundational research for NBC News' existing employee communication plat
  • Conceived and implemented a Human of NBC Tumblr to promote collaboration across the News Group and expand skills in storytelling, design, and photography

SKILLS

  • Adobe Creative Suite (Intermediate)
  • Strategic Communications
  • G-Suite
  • Social Media Marketing and Management
  • SEO Planning and Content Production
  • Microsoft Office Suite
  • Social Media Management
  • Event Planning and Management
  • Media Communications