Jamie Gottlieb

DIGITAL MARKETING | CONTENT AND COMMUNICATIONS

EDUCATION

University of Georgia, Honors Program
Public Relations A.B.J
Sociology Minor, New Media Certificate
GPA: 3.78/4

EXPERIENCE

Digital Marketing | Content and Communications, Roadie
June 2015-Present, Atlanta, GA

  • Create and optimize content strategy to grow multi-platform acquisition and re- engagement campaigns: video, paid social, SEO, AdWords, public relations, Google Display Network, and email
  • Develop and manage a public relations strategy, including company announcements, talking points, press releases, white papers, and partnership launches (GM Maven, Ludacris, Delta Air Lines, The Home Depot)
  • Collaborate with sales to create digital and print collateral, including 8 customer testimonial videos, 100+ blog posts, thought leadership articles, partnership decks, and investor materials
  • Partner with senior management to research and develop clear, compelling value-prop matrices across four audience segments (Sender, Driver, SMB, Enterprise)
  • Write and manage SEO content that has increased YOY organic traffic by 110% and goal conversions by 32%
  • Plan, manage and execute enterprise conference calendar, including pre-, during, and post conference outreach across paid media, Pardot campaigns, and on-site activations

Social Media Intern, NBC News
June 2014 - Aug. 2014, New York, New York

  • Storyboarded and edited videos for msnbc and NowThis for on-air, online, and Instagram distribution
  • Analyzed data and manage an internal social networking platform, which provided the foundational research for NBC News' existing employee communication plat
  • Conceived and implemented a Human of NBC Tumblr to promote collaboration across the News Group and expand skills in storytelling, design, and photography

Digital Engagement Intern, Turner Broadcasting_
June 2013 - Aug. 2013, Atlanta, Georgia

  • Tasked with creating a new media entity using WordPress focused on education
  • Executed a mobile app promotion strategy using email and event marketing
  • Assisted in planning and executing an educational seminar for company leadership
  • Wrote internal blog content and email blasts for CNN and Turner Entertainment

SKILLS

  • Adobe Creative Suite (Intermediate)
  • Strategic Communications
  • G-Suite
  • Social Media Marketing and Management
  • SEO Planning and Content Production
  • Microsoft Office Suite
  • Social Media Management
  • Event Planning and Management
  • Media Communications