Jamie Gottlieb

DIGITAL MARKETING | CONTENT AND COMMUNICATIONS

EXPERIENCE

DIGITAL MARKETING | CONTENT AND COMMUNICATIONS, Roadie
June 2015-Present, Atlanta, GA

  • Create and optimize content strategy to grow multi-platform acquisition and retargeting campaigns: video, digital/social advertising, SEO/SEM, public relations, and email
  • Develop and manage public relations strategy, including company announcements, talking points, press releases, white papers, and partnership launches (GM Maven, ZipCar, Goodwill, Ludacris, National Canine Cancer Foundation)
  • Collaborate with sales to create digital and print collateral, including 8 customer testimonial videos, 100+ blog posts, product sheets, and training guides for SMB and enterprise clients
  • Partner with senior management to develop clear and compelling value-prop matrices across four audience segments (Sender, Driver, SMB, Enterprise)
  • Write and manage SEO content that has increased YOY organic traffic by 110% and goal conversions by 32%
  • Work with UX and Product Teams to create product videos, blogs, and support content that clearly and informatively educates users on product evolution

SOCIAL MEDIA INTERN, NBC News
June 2014 - Aug. 2014, New York, New York

• Created videos for msnbc and NowThis for on-air, online and Instagram
• Analyzed data and managed an internal social networking platform
• Conceived and implemented a Humans of NBC Tumblr to promote collaboration across the News Group

DIGITAL ENGAGEMENT INTERN, Turner Broadcasting
Time Warner College Associates Program, June 2013 - Aug. 2013, Atlanta, Georgia

• Tasked with creating a new media entity using WordPress focused on staff education
• Executed a mobile app promotion strategy using email and event marketing
• Wrote internal blog content for CNN and Turner Entertainment

PROMOTIONS DIRECTOR, TEDxUGA
Aug. 2013 - Present, Athens, Georgia
• Executed a #YourIdeaHere cross-campus event with more than 100 participants who shared their ideas on social media
• Grew followers on Twitter by 32% and Facebook by 25% within 8 months
• Created a social editorial calendar, media lists and press packet for TEDxUGA

STUDENT JUDGE, Peabody Awards
Nov. 2013 - May 2013, Athens, Georgia
• Judged 30 Radio News applications and made recommendations to Peabody Board, two of which went on to win a Peabody Award, which recognizes excellence in broadcasting

PRODUCER, UGA New Media Institute
Aug. 2013 - Dec. 2013, Athens, Georgia
• Created content for Grady College’s first responsive web application, writing eight student and alumni articles, curating the Peabody Awards section and shot and edited a promotional video

JUNIOR ACCOUNT EXECUTIVE, Creative Consultants
Sept. 2013-May 2013, Athens, Georgia
• In partnership with Porter Novelli, created a marketing mix, including a fundraiser, brochures and social media copy, to increase awareness of and raise money for the non-profit Out of Darkness

honors and awards

OMICRON DELTA KAPPA, University of Georgia
• National leadership honor society recognizing top student leaders across campus

2014 IRTS FOUNDATION SUMMER FELLOWSHIP FINALIST
• One of 27 people selected from more than 1,100 applicants across the country

ORDER OF OMEGA, University of Georgia
• Honors the top 3% of UGA greeks in academics, leadership and service

ZELL B. MILLER SCHOLARSHIP RECIPIENT, Full Tuition, State of Georgia

UGA PRESIDENTIAL SCHOLARSHIP, University of Georgia

skills

• Adobe Creative Suite (Intermediate)
• SEO
• Microsoft Office Suite
• Social Media Marketing/Management
• WordPress
• HTML (Beginner)
• Social Media Analytics
• Press Releases
• Tableau (Beginner)
• iMovie

education

UNIVERSITY OF GEORGIA, Honors Program
Public Relations A.B.J., May 2015
Sociology Minor, New Media Certificate GPA: 3.78/4.0